While all of the physicians preferred drug detailing by in-person drug reps, alternative methods such as receiving e-details, participating in web conferences, and phone calls were also acceptable. Here are the data:
Urologists: 86% prefer in-person reps; 38% prefer electronic alternatives
Pediatricians: 72% prefer in-person reps; 71% prefer electronic alternatives
Internists: 78% prefer in-person reps; 67% prefer electronic alternatives
Oncologists: 50% prefer in-person reps; 47% prefer electronic alternatives; 44% prefer peer-to-peer events (i.e. continuing medical education)
Every physician category preferred receiving changes to drug formularies by email, except urologists.
Physicians were divided equally between receiving in-person vs. emailed information about patient assistance programs.
To stay up-to-date, all physician categories expressed preference for medical conventions, print and online journals, and medical databases. Most physician categories expressed disinterest in pharmaceutical company websites, consumer advertisements, and receiving texts with drug-related information.
Physicians generally respond favourably, though, to promotion and "educational" material from drug companies, including drug samples, coupons, medical journal reprints, clinical practice guidelines, and patient education information.
Never Mind The Sales Rep, Just Send Me An E-Mail...